How It Works
How land promotion works
Land promotion is the process of taking land through the planning system to secure permission for development, then selling it, with that permission attached, for significantly more than it was worth beforehand.
Step By Step
What we do, and in what order
It's the route most landowners use when their land has potential but they don't want the cost, risk, or expertise required to pursue planning permission themselves.
We agree terms with you
A promotion agreement sets out how long we'll work on your site, what we'll do, and what share of the eventual sale proceeds you receive. This is agreed and signed before any work begins.
We fund and manage the planning process
Site assessment, environmental and technical surveys, community consultation, and the planning application itself, all at our cost and risk. If planning permission isn't secured, you owe us nothing.
We sell the land on the open market
Once permission is secured, we market the site to housebuilders and developers and run an open, competitive process to secure the best price. We don't sell to a single pre-agreed buyer at a discount.
You receive your share
Proceeds are split according to the agreed terms once the sale completes. Our return depends entirely on achieving a good outcome for you: we only get paid if you do.
“From open fields to considered development, secured properly, sold fairly.”
What This Means For You
What you can expect throughout
- No upfront cost or fee at any stage
- No obligation to proceed if you decide it isn't right for you
- Full visibility of the process and figures throughout
- You keep working the land, or leasing it out, for as long as the process takes
Want to talk through what this means for your land?
Read the process we follow with every landowner, or start a private conversation directly.
See the Landowner Process